FamApp — GTM & Onboarding Strategy
Building trust with teens and parents in fintech
FintechGTMUser ResearchOnboarding
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The Insight
Teen fintech products face a unique 'dual-user' challenge: teens want independence and cool factor, parents want safety and control. Most fintech onboarding treats them as a single user, creating friction that kills activation.
My Approach
- ▸Conducted user research with both teens and parents to understand trust dynamics
- ▸Mapped the dual-persona onboarding journey identifying key trust checkpoints
- ▸Designed a GTM strategy leveraging peer influence among teen users
What Was Built
- ▸Dual-track onboarding flow addressing both teen and parent needs
- ▸Trust-building checkpoints integrated throughout the user journey
- ▸Peer referral and social proof mechanisms for organic growth
The Outcome
- ✓Comprehensive GTM strategy for teen fintech products
- ✓Framework for dual-persona onboarding in trust-sensitive categories
Reflection
Content coming soon — detailed case study in progress.